Jack and SoCo
On the phone today was CEO of Brown-Forman (BFB) Paul Varga. Varga discussed how the company’s two trademark brands have been revitalized in the market by targeting a younger crowd. Cramer made the observation that people in their 20′s and 30′s who used to drink Bud were now turning to Jack Daniel’s and Southern Comfort, this trend made him bullish on BFB.
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