Price is something that Jim Cramer believes always matters when you’re looking at a stock to buy. With stocks up big today, he told viewers to look for quality names that have lagged the markets, or those that didn’t participate in the rally. One stock that didn’t participate today was Visa Inc. (V), which only rose 1.4%, while the S&P 500 soared 1.4% higher. Cramer currently holds Visa in his charitable trust. “This company is part of one of the strongest long-term secular growth stores out there, the switch from paper to plastic,” Cramer said. He pointed out that Visa is the leader in credit and debit card transactions, and due to barriers to entry, the firm has almost no competition. Visa controls 60% of the electronic-payment market, and it holds double the share of its next closest competitor in debit cards, MasterCard Incorporated (MA). “With debit-card transactions set to outpace credit card growth for the foreseeable future, Visa is the natural choice given its huge debit-card network,” Cramer said. Visa  gets 40% of its revenues from service fees, 30% from processing payments and 23% from international fees. This solid revenue mix gives the company excellent earnings visibility. On top of that, Visa has said 75% of its volume has been locked up through contracts, which include seven of the 10 largest deposit-taking institutions in the world. Visa trades at 20 times earnings, and has a 35% premium to the average S&P 500 stock, but the company has traded as high as 100% in the past. Plus the company’s long-term growth rate sits at 20%. “I see this stock trading much, much higher,” Cramer said. Join the fastest growing community of small cap investors at Stockhideout.com